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Interactive PDFs stand a greater chance of engaging readers. Readers become more acquainted with your brand as they progress through the content marketing funnel. Interactive PDFs make your brand memorable.īrands that go above and beyond to engage their customers are more likely to be remembered.What is the takeaway? Interactive PDFs are a simple but effective form of interactive content for surprising and winning your target buyers. Furthermore, 51% of B2B buyers say it helps deal with business challenges. According to statistics, 45% of consumers rank interactive content as one of their top three preferred content types. Your customers anticipate interactive content from you.īecause interactive content is so engaging, your audience expects you to create it.

In other words, interactive PDFs are more likely to generate engagement than standard PDFs. Interactive PDFs drive more engagement.Īccording to research, interactive content is twice as engaging as static content.Creating interactive content is one way to set yourself apart. Instead, you should seek ways to distinguish yourself from the crowd. That doesn't mean you should stop creating content entirely. Lead magnets, case studies, videos, and branded social media graphics are plentiful. Every day, bloggers publish 7.5 million posts. There's a lot of noise in the content world. It's a simple way to distinguish yourself from your competitors.Here are more reasons why you should create interactive PDFs:

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